Публикации

Brands and Buzz: understanding how to reach today's Chinese consumers

think: act STUDY, 2010

Following our Consumer Report 2009, we have intensified our cooperation this year with CIC, China's leading "Internet Word of Mouth" (IWOM) research firm, to bring you timely trends and insights to help you successfully tackle the Chinese consumer landscape …  >>

Customer-centric retailing – A new growth perspective for retail

Consumer Goods & Retail Insights, 2010

Customer-centric retailing is a new retail approach that aims to help retailers understand their customers better …  >>

Engineered Products & High Tech Competence Center

Broschure, 2010

Get an impression of our expertise in the Engineered Products / High Tech industry …  >>

Design-to-value

think: act BUSINESS, 2010

For the first time, Roland Berger is devoting an entire publication to a very specific type of manager: the chief operating officer (COO). …  >>

think:act STUDY, 2010

The aim of this study is to provide automation managers with practical guidelines and advice on how to best meet the challenges that lie ahead …  >>