Publications

Values, not products should be the starting point of successful branding. This is the core argument of 'Moment of Truth,' a new book that shows how consumer values influence their decision-making …  >>

Study, 2006

Only about one-fourth of all innovations in the FMCG industry significantly improve manufacturers' sales and market share. Although innovations remain the most important growth driver in the industry and beyond, the majority of new product introductions fall short of management expectations. In this empirical study, market and organizational factors that drive the success of innovations were identified and evaluated …  >>

Issue 7, 2006

Industrialized societies are aging. In politics, the demographic transformation is generally seen as a problem. In truth, however, the trend offers both societies and companies opportunities, if they take things in hand and actively shape what follows change …  >>

Automotive suppliers are under pressure: price reductions and weak volumes are seen as the major challenges. Roland Berger and Rothschild have analyzed more than 350 automotive suppliers around the globe …  >>

Risk-adjusted capital allocation remains a major challenge to many companies. This is the finding of a study of 72 large companies in Germany and Switzerland conducted by Roland Berger Strategy Consultants in 2005. The study reveals what actually happens in practice, discusses the strengths and weaknesses of the most common approaches, and contributes to finding a more workable, effective solution …  >>