Innovation in times of crisis
Fear was never a good advisor, especially when facing tough times. When it comes to product development and R&D, systematic innovation management is necessary for long-term success. And it's also necessary to look beyond the financial crisis. Companies must successfully innovate to ensure their future success.
The instability of the international financial markets has forced many companies to think twice about investments and postpone new products launches. But there are also examples of companies doing just the opposite: pharmaceuticals giant Bayer has increased its R&D budget to EUR 2.9 bn, a record amount in the company's history. Daimler plans to invest EUR 14 bn in R&D by 2010.
In the latest issue of think:act CONTENT, we look at innovation and product development and explain how to ensure long-term success for research and development management in the current climate. Through numerours projects Roland Berger Strategy Consultants has identified eight keys to success.
You can download the latest issue (available in English) at our website.
The instability of the international financial markets has forced many companies to think twice about investments and postpone new products launches. But there are also examples of companies doing just the opposite: pharmaceuticals giant Bayer has increased its R&D budget to EUR 2.9 bn, a record amount in the company's history. Daimler plans to invest EUR 14 bn in R&D by 2010.
In the latest issue of think:act CONTENT, we look at innovation and product development and explain how to ensure long-term success for research and development management in the current climate. Through numerours projects Roland Berger Strategy Consultants has identified eight keys to success.
You can download the latest issue (available in English) at our website.
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